Personal data protection law: excellent news for consumers - Asset Display Page
ledna 29, 2025
"Personal data protection law: excellent news for consumers" is the topic proposed by Marcelo Fernández Giordano, Commercial Director of NEORIS Chile.
Consumers are not only more selective about the products and services we choose but also about the security of our data. How do the companies we interact with use and protect this information?
The recent approval of the Personal Data Protection Law (No. 21,459) marks a milestone in the regulation of privacy rights in Chile. This legislation aims to empower citizens by giving them greater control over their data. It also requires organizations to be transparent about how they collect, use, and protect information—great news for consumers.
This legislative advancement imposes new requirements on companies, which must rely on the right partners for data management, advanced analytics, and regulatory compliance. Adapting to these new standards is essential. But what does this mean? Automating processes, protecting sensitive data, implementing analytical tools, and improving traceability are just a few of the initiatives companies need to undertake.
These developments present a significant opportunity for differentiation and growth. Consumer trust is the most valuable asset, and there is no room for mistakes. Organizations must ensure this trust at all times. There is no alternative.