NEORIS wins the SABRE Award Latin America 2024 for “We Are NEOS” - Asset Display Page
September 25, 2024
Mexico City, September 25, 2024 – NEORIS has been honored at the SABRE Awards Latin America 2024, receiving recognition in the Technology category for its innovative campaign “We Are NEOS.” This prestigious award, presented by PRovoke Media, highlights campaigns that generate a transformative impact on branding, reputation, and engagement through top-level creative and strategic execution.
The SABRE Awards highlight global communication initiatives that not only meet their objectives but also drive positive and lasting change in society or the industry. In this context, “We Are NEOS” outshone competitors such as Microsoft, LG, and Mercado Libre, thanks to its pioneering approach that combines technological innovation and human creativity, capturing the essence of what it means to be part of NEORIS in an environment of inclusion and constant progress.
Pioneers in AI Usage
Since the early days of Artificial Intelligence, NEORIS has been a leader in integrating this technology with human creativity. This powerful combination has allowed the “We Are NEOS” campaign to achieve extraordinary results in terms of speed, productivity, and efficiency, raising our quality standards and solidifying our global reputation. This approach has not only strengthened internal engagement but also positioned NEORIS as a benchmark in the global market.
The campaign, which has already been recognized with more than 10 international awards, focuses on amplifying the voices of our talents around the world, showcasing how their unique stories contribute to the company’s success.
In this regard, Lukowski, Global Director of Marketing and Communication at NEORIS, stated: “This award is a testament to the hard work and dedication of our team. We were pioneers in the use of Artificial Intelligence combined with our human creativity, which has allowed us to achieve outstanding results. Leading this campaign, along with others that have been internationally recognized, reaffirms our ability to lead with vision and innovation. This distinction motivates us to conitnue leading the industry with campaigns that not only inform but also inspire and create tangible impact.”
Commitment to Innovation
At NEORIS, this recognition drives us to continue innovating and developing communication strategies that strengthen our position as leaders in digital transformation and technology. The future is shaped by creativity, Generative AI, and our unwavering commitment to continue inspiring and leading change.