NEORIS | Digital Business Transformation Accelerator

Martin Mendez

CEO

Martin Mendez is the CEO of NEORIS and has more than 20 years of experience and knowledge in the IT sector. After graduating in Business Administration from Universidad Austral de Rosario (Argentina) in 1995, Martín co-founded AMTEC.NET, an Internet solutions provider that was acquired by CEMEX in 2000 to create NEORIS. Previously, from 2012 to 2015, he served as President of NEORIS for the South American region; from 2010 to 2012, as President of the company for Argentina, Chile and Colombia; and earlier he also served as the Commercial Director of CEMEX in Mexico, from 2002 to 2010. Throughout his career, Martin has received awards such as The International CEO Award and a mention in the HITEC (Hispanic IT Executive Council) List of 100. In addition, he participated in the CEMEX Management International program at Tecnológico de Monterrey, as well as at Stanford University.

Jose "Lolo" Longinotti

Global Managing Director

José "Lolo" Longinotti has led NEORIS as Global Managing Director of the company since 2018. Through this role, he analyzes how technologies can impact business efficiency, as well as attracting talent and leading the global sales and marketing team. He has 30 years of experience in leadership positions with companies such as PepsiCo International, Philip Morris, AOL Time Warner and Saatchi & Saatchi. He also participated for fourteen years in DDB, where he was president of DDB Cono Sur, and in Tracy Locke Latin America, the digital agency of the Omnicom group. In addition, he is one of the founders of La Ensenada Polo Ranch and La Colina Golf & Polo Club, both real estate developments, as well as an agribusiness and real estate investment fund. He also joins his ventures "Como en Casa," a well-known coffee chain. Lolo has a degree in Business Administration and Marketing from the University of Business and Social Sciences (Argentina).

Juliana Fernández

Chief Operating Officer

Juliana Fernández currently holds the position of Chief Operating Officer at NEORIS. Additionally, she leads the IT department at a global level. She has been with the company since 2000 and has forged her career at NEORIS as a leader in the Finance department for the South America region. Juliana describes the role of Operations as a "value integrator" that spans across all areas of an organization. She believes that proper data management, optimization of business processes, positive interaction among people, and data-driven decision-making are the most valuable assets of any business. Juliana holds a degree in Business Administration and is a Certified Public Accountant from Universidad Austral (Argentina).

Diego Jaramillo Echeverry

Chief Financial Officer

Diego Jaramillo Echeverry has been the Chief Financial Officer of NEORIS since joining the company in 2023. With a career of over 25 years in national and multinational companies, he has gained experience in the financial, construction, and tourism sectors, as well as expertise in Corporate Finance, Investment Banking, and Corporate Transformation processes. Some of his recent roles include Vice President of Finance and Development at Tafer Hotels & Resorts, Manager of Strategy and Corporate Affairs at Alpaar - FO, and General Director of LATAM and Vice President of Finance at Karisma Hotels & Resorts. Diego holds a degree in Industrial Engineering from the University of Valle of Colombia, as well as a Masters in Business Administration from INALDE Business School.

Federico Welsh

Chief Human Capital Officer

Federico Welsh is the Chief Human Capital Officer for NEORIS, responsible for the company’s global human capital management.​ ​ He joined the company in May of 2023 with the aim of designing strategies that enhance the company's talent-centric vision and to implement actions that promote a sense of belonging and team motivation.​ ​ Since 2018, Welsh has held the role of Human Resources Director for the Hispanic South America region of Accenture, a company he first joined in 2015 as Labor & Employment Senior Legal Counsel for Hispanic South America and Mexico. Previously, he had a professional career as Legal Affairs Manager at Adecco and Associate Attorney at Cambiaso & Ferrari law firm. His career experience includes time at companies such as Ford, the financial company Ford Credit Argentina and General Motors Argentina.​ ​ Federico received his law degree from the Universidad Católica Argentina and he also has a Master's Degree in Business Law from the Universidad Austral de Buenos Aires. ​

Timothy Marx

Chief Transformation Officer

Timothy Marx is NEORIS Chief Transformation Officer, responsible for driving NEORIS' digital strategy and leading other initiatives that enable transformation and growth both within and outside of the company. He joined NEORIS in June 2023, after two years as President of the Topl company. In 2019, Tim served as President of Marx Capital Advisors and from 2018 to 2022, he was a Venture Partner at Baird Capital. He also has extensive experience from his time at the Boston Consulting Group where he was Partner & Managing Director. Tim has a degree in Finance and International Business. He also has an MBA from Stanford University Graduate School of Business.