Madrid, Spain. February 9, 2024. NEORIS, the global digital accelerator with more than 20 years of experience in the digital transformation of large companies, has been recognized in the II AEBRAND Awards for its revolutionary WE ARE NEOS initiative, the first global communication campaign developed entirely with Artificial Intelligence, which featured personalized, real and futuristic avatars of its talents as brand ambassadors, reflecting the company’s values and personality. The campaign reinforced the company's attraction and loyalty plan through the design of a comprehensive communication strategy and Employer Brand to reflect its corporate identity and what it means to be a NEO – the name its talents use to identify themselves.

The campaign was recognized with the prestigious Gold Award in the Internal Brand Category of the II AEBRAND Awards at a presentation gala held on Wednesday, February 8 at the Rafael del Pino Auditorium in Madrid. Jorge Lukowski, Global Director of Marketing and Communication at NEORIS together with Tania González, head of Marketing and Communication in EMEA at NEORIS, collected the award on behalf of the company. This recognition underlines the company's commitment to innovation, the adoption of AI and the implementation of transformative communication strategies. The success of the campaign in encouraging talent participation, increasing productivity and brand recognition, positions NEORIS as a leader in the dynamic scenario of AI-powered communication.

“The WE ARE NEOS campaign is a testament to our vision and ability to lead change in business communication. We are delighted to receive this recognition that validates our disruptive and innovative approach by combining Artificial Intelligence with human talent. Additionally, we are proud to share that this campaign has received eight other international awards, reinforcing our position as early-adopters in the fusion of AI and human creativity. This award is a significant milestone in our journey towards excellence in the adoption of advanced technologies and encourages us to continue on the path of innovation,” said Jorge Lukowski, Global Director of Marketing and Communication for NEORIS.

NEORIS identified a strategic opportunity in the potential of generative Artificial Intelligence, positioning itself as an early-adopter of the technology through this campaign. To achieve this, the company used various technological tools, generating creative proposals aligned with sector trends and highlighting the identity of the NEORIS community. This multi-faceted initiative sought not only to attract more than 2,000 additional professionals to join the company by 2023, but also to achieve a heightened sense of loyalty among more than 80% of its talents, all while simultaneously allowing the company to be pioneers in the design of a communication campaign 100% based on AI.

The results reaffirm the success of the campaign. The production of pieces increased by more than 75%, far exceeding the expectations of other similar campaigns. What’s more, in just 72 hours, the campaign generated more than 1 million views, and by the end of the first quarter, this number rose to 3.5 million. In Spain, NEORIS’ receipt of quality resumes by job seekers increased by 200%, while the rates of attracting talents and the feeling of belonging within the company skyrocketed by 300%. The impact on social media networks was also notable: from a weekly average of 400 mentions, the company began to receive more than 1,500 mentions after the launch of the campaign. These results confirm the success of the strategy implemented by NEORIS, demonstrating the power of innovation and creativity in the business environment.

WE ARE NEOS, Recognized Internationally

In addition to being awarded the Gold Prize at the II AEBRAND Awards, the WE ARE NEOS campaign received several recognitions at the EIKON Awards. Last year, in Argentina, the campaign won four awards, including three Gold Awards and a Blue Award, in the international categories of Internal Communication and Corporate Identity Communication. Demonstrating its impact in multiple countries, WE ARE NEOS was also recognized in the Chilean version of the EIKON, taking home the Silver Award in Corporate Identity Communication and the Gold Award in Internal Communication. Each of these awards underlines the international projection of the campaign and its exceptional contribution to innovation in business communication.