NEORIS Wins Cegos Award for We Are NEOS Campaign - Asset Display Page
October 23, 2024
Madrid, Spain. October 23, 2024. NEORIS has been honored in the XV Edition of the Cegos Awards for its We Are NEOS campaign in the category Employer Branding, Talent Attraction & Integration. These awards, granted in Spain by the Cegos Group, a training and education organization in coordination with human resources magazine Equipos y Talento, recognize the initiatives of companies to innovate, implement best practices, add value to their actions and differentiate themselves within the market.
Through its pioneering approach combining technological innovation and human creativity, the We Are NEOS campaign represents the essence of what it means to be part of NEORIS and its environment of inclusion and constant evolution.
Jorge Lukowski, Global Marketing and Communications Director for NEORIS, spoke to these unique aspects of the campaign, explaining, “This award is a testament to the work and dedication of our team. At NEORIS, we pioneered the use of AI combined with our human creativity, which has allowed us to achieve outstanding results. Creating this campaign reaffirms our commitment to lead with vision and innovation. Cegos’ recognition motivates us to continue creating actions that not only inform, but also inspire and generate a tangible impact.”
Tania González, Marketing and Communications Leader for NEORIS in the EMEA region, participated in a round table discussion on talent and transformation at the ceremony. Deeply moved by the occasion, she said, “We Are NEOS was born with the aim of promoting our employer brand. We know today though that it is much more than a corporate identity campaign. Indeed, it is a movement, a community in which each NEO becomes an ambassador of the brand and represents our values and our identity.”
Pioneers in the use of AI
NEORIS has been a pioneer in the integration of Artificial Intelligence with human creativity. This special combination has allowed We Are NEOS to achieve extraordinary results in terms of speed, productivity and efficiency, raising its quality standard and consolidating the Company’s global reputation. This approach has strengthened internal engagement and positioned NEORIS as a benchmark for the industry.
The campaign, which has already been recognized with more than 10 international awards, focuses on amplifying the voices of NEORIS talents around the world, showing how their unique stories contribute to the Company's success. These recognitions include six EIKON Awards for the Argentina and Chile region, a Mercurio Award, the Gold Medal in the AEBRAND II Awards in Spain and the Latin America SABRE Award.
Commitment to Innovation
This recognition encourages NEORIS to continue innovating and developing communication strategies that strengthen its position as a leader in digital transformation and technology. Moreover, it reaffirms the Company’s ongoing commitment to creating a diverse and equitable work environment where concrete actions are implemented to achieve a multicultural, sustainable and transformative space for its talents, clients and partners. The future of NEORIS is marked by creativity, Generative AI and the Company’s unwavering commitment to continuously inspiring change.
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