NEORIS Named Finalist at the 2024 Internet Awards for its WE ARE NEOS Campaign - Asset Display Page

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May 21, 2024

Madrid, May 21, 2024 – NEORIS, the global digital accelerator with over 20 years of experience working with large enterprises on their digital transformation, has been named a finalist at the 2024 Internet Awards, held on May 17 in Madrid.

The Internet Awards, established in 1996 to celebrate World Information Society Day (#InternetDay), annually recognize the initiatives, individuals, or organizations that have made significant contributions to the effective use of the Internet and new technologies. NEORIS was honored as a finalist in the Digital Transformation category for its WE ARE NEOS campaign.

WE ARE NEOS is an innovative talent attraction and retention campaign, the first of its kind developed with Artificial Intelligence. Reflecting the company's culture and values, the campaign utilized personalized, realistic, and futuristic avatars to turn employees, or NEOS, into brand ambassadors. This approach strengthened NEORIS's talent strategy through a comprehensive Employer Branding communication plan.

The 2024 Internet Awards acknowledge NEORIS’s commitment to technological innovation, the practical application of AI for real transformation, and the implementation of disruptive communication strategies. The award was presented at a gala on Friday, May 17, Internet Day, at the Senate. Representing NEORIS were Jorge Lukowski, Global Marketing and Communication Director, and Tania González, Marketing and Communication Lead for NEORIS Spain.

“This nomination for our WE ARE NEOS campaign at the Internet Awards confirms our disruptive and innovative approach, as well as our relentless pursuit of productive and value-adding uses of Artificial Intelligence combined with human talent. This milestone reinforces our journey towards adopting advanced technologies and inspires us to continue our path toward innovation,” commented Jorge Lukowski, Global Marketing and Communication Director at NEORIS.

With WE ARE NEOS, NEORIS identified a strategic opportunity in generative AI and led its adoption for this campaign, positioning itself as an early adopter. By utilizing various technological tools, the company generated creative proposals aligned with industry trends, emphasizing the identity of the NEORIS community. This initiative aimed not only to recruit over 2,000 professionals by 2023 but also to achieve over 80% talent retention and pioneer a fully AI-based communication campaign.

WE ARE NEOS, is recognized on a global scale.

In addition to being a finalist at the 2024 Internet Awards for Digital Transformation, WE ARE NEOS has received several accolades, including the Gold Award at the II AEBRAND Awards and multiple recognitions at the EIKON Awards. Last year in Argentina, the campaign won four awards, including three Gold statues and a Blue award in the International Internal Communications and Corporate Identity Communications categories. Demonstrating its global impact, WE ARE NEOS also received a Silver in Corporate Identity Communication and a Gold in Internal Communication at the Chilean edition of the EIKON Awards. These awards highlight the campaign’s international reach and its exceptional contribution to innovation in corporate communication.

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